Launching Paid Ads for a Health Tech Startup
Industry: Health Tech / Interoperability
Services: Paid Ads (Google & LinkedIn), Strategy, Targeting, Campaign Setup, Team Enablement
Duration: 5+ Weeks
Overview
A growing health tech company wanted to launch its first-ever paid ad campaigns to better understand its audience and build a foundation for scalable marketing.
Our partnership focused on more than just launching ads — it was about building clarity, strategy, and confidence. Together, we set up the ad infrastructure, established an intentional messaging and targeting approach, and empowered their internal team to confidently manage future campaigns.
Goals
Launch the company’s first Google and LinkedIn ad campaigns
Establish a scalable ad foundation for future growth
Drive qualified website traffic and early SQLs
Gather real insights on what messaging and audiences resonate most
Build internal capability so their team could manage ads going forward
Strategy
Because this was their first campaign, our approach centered on intentional experimentation and learning.
Focused on high-intent audiences within their target market.
Developed platform-specific strategies to balance awareness and lead potential.
Crafted messaging that addressed core pain points and highlighted clear value.
Built campaign structure designed to learn fast and optimize quickly.
Equipped their team with the knowledge to continue managing ads internally.
This approach ensured every dollar spent delivered both data and direction.
Execution
Set up and configured ad platforms from the ground up.
Designed campaign structure to support rapid testing and optimization.
Created targeted ad variations that spoke directly to the audience’s needs.
Established tracking and reporting to enable clear performance insights.
Partnered closely with their team for hands-on knowledge transfer.
📊 Results
Over the course of 5+ weeks:
📈 70,000+ impressions across Google & LinkedIn
👥 3,000+ website visits generated
💬 Estimated 10+ SQLs from campaign traffic
🧠 Greater clarity around audience behavior and messaging performance
🪄 Internal team fully equipped to continue managing campaigns
💡 Key Learnings
A clear message resonates more than a clever one.
Narrow targeting outperforms broad reach in niche industries.
A well-structured first campaign sets the tone for long-term scalability.
Empowering internal teams drives impact far beyond the engagement.
📌 My Role
Marketing Strategy & Paid Media Lead
Ad Platform Setup & Campaign Management
Messaging Direction & Testing Strategy
Keyword Targeting Framework
Team Training & Enablement
✨ Final Thought
This campaign wasn’t about getting “perfect” performance on day one. It was about laying the groundwork. And in just a few weeks, we didn’t just run ads, we built clarity, strategy, and internal capacity.
👉🏾 Interested in launching your first ad campaigns with a clear strategy and real learning outcomes?